According to Fool.com the average sale price for a home in 2023 is 387,988. For round numbers let’s just say 80% or a loan amount or about 300k is your average loan amount.
Let’s say you make 2.5% on every loan you close. If your average loan amount is $300,000 and you make 2.5% of the loan amount, then your commission is about $7500.
Now let’s look at what it takes to make over $15,000 a month in gross income.
Simple math tells us that 15,000 divided by 2 = $7500 per closing. Thisvmeans if you close only 2 loans each month you will make over $15,000 in income. Many loan officers close over 2 loans per month.
What does a mortgage loan officer need to do every day to hit the $15k per month mark?
Now that we’ve got all the math out of the way, let’s do the marketing part. You can’t get loans without marketing. Marketing simply means calling and marketing specialty loan programs that realtors don’t know about. If you spend 2 hours a day calling realtors marketing specialty loan programs that you know all realtors will want to know about then you should find way more 2 interested realtors per day that will need your services.
But if you only make a connection with 2 realtors a day x 30 days in a moth you will have commitments from more than 60 agents in a month. Out of 60 agents each month, you should be able to get at least 6 to commit to sending you their mortgage business. Important -This may take several calls maybe even meeting them for coffee, visiting their open house to click and create or build a relationship of trust, but it will happen.
If half of those 6 agents send you one deal, every other month, you’ve got 3 loans each month because you know those realtors need to sell homes just like you to pay their bills.
But wait, it gets better!
I’ve told you to make only 2 solid contacts a day so far. This can all be done via Cold calling, Facebook, realtor.com, zillow.com, trulia.com, going to open houses ect. You dont have to spend a huge amount of time prospecting each day, but you do need to be consistant and follow up with connections and make new contacts everyday.
If you repeat the above formula you will have loans you need each and every month. What happens if you repeat the formula over and over again? Keep inmind as your loan loans for buyers agents you can also market to selling agents to create even more new monthly contacts to make your average 60 contacts per month.
Imagine the feeling of knowing you have at least $20,000 worth of loans coming into your pipeline, via referral partners, every month. What would you do with that money? Would you invest it in yourself, your business or your marketing? You should.
All Loan Officers Have The Opportunity To Have Custom Tailored Marketing To Help Them Succeed.
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